START WITH WHY

           START WITH WHY
                                                         Simon sinek
How great leader inspire
Everyone to take Action
Why are some people and organisations more Inventive , pioneering and successful than others ?
And why are they able to repeat their success agains and again ?
Because in business it doesn't matter what you do , it matters why you to do it.

Steve Jobs , the Wright brothers ,& Martin Luther king have one thing common : they started with why .
This book is for anyone who wants to inspire others , or to be inspired.

Simon sinek teaches leader's and organisations how to inspire people , he has been invited to talk to top teams at Microsoft , American Express , the United Nations and the pentagon .His famous TED talk has been viewed more than 5,00,000 times .He lives in New York.
There are leaders and there are those who lead . Leaders hold a position of power or influence those who lead inspire us.

Whether individual or organisations , we follow those who lead not because we have to , but for Ourselves.

This is a book for those who want to inspire others and for those who want to find someone to inspire them .

  This Book Divided into six part like this :

                      Part ONE { 1 }

        World DOESN'T START WITH WHY

1- Assume you know

2- Carrots and sticks

                       Part TWO { 2 }

          AN AlTERNATIVE PERSPECTIVE 

3- golden circle 

4- This is not opinion , this is Biology 

5- Clarity , Discipline , and Consistency

                         Part THREE { 3 }

             LEADER NEED A FOLLOWING

6- The Emergence of trust 

7- How a Tipping Point Tips

                          Part FOUR { 4 }

      HOW TO REALLY THOSE WHO BELIEVE

8- start with why , but know How 

9- Know WHY , know HOW , then WHAT ?

10- Communication Is not About Speaking , it's about Listening 

                          Part FIVE { 5 }

    THE BIGGEST CHALLENGE IS SUCCESS 

11- when Why goes Fuzzy 

12 - splt Happens 

                             Part SIX { 6 }

                         DISCOVER WHY 

13- The origins of a why 

14- The New Competition